Naturopathic Medicine Recruitment Brochure

Originally not my design, the task was to recreate and enhance an existing design. The old design was dated and needed a refresh, so that’s where I came in. This put me out of my comfort zone as their brand was very extremely corporate and had a difficult colour palette/typographic conventions to tend to. That being said, the brochure successfully conveys it’s message. It’s lost some excess weight in the form of unnecessary graphics, shapes, photos, and colours, and gained consistency and clear visual hierarchy. The client walked out of the job very satisfied with a brochure that would be shown internationally to recruit prospective students to their school.

Category
Brand Identity, Layout & Print