Non-Profit Brand Guide

This was a comprehensive brand guide designed to coincide with the design of a new logo (see Non-Profit Logo for more details). Following the meaning and aesthetics of the newly created logo, I was tasked with creating a new brand identity. Although this guide delves into colour, typography, photography, logo usage, and more, the real point behind a brand is to create a message. A brand is something you feel, not necessarily something you see. This brand was designed to make the target audience feel safe, yet adventurous and prrotective, yet accommodating. This guide successfully outlines how to visually achieve and uphold these feelings. You can view the book below:

Category
Brand Identity, Layout & Print