Created as a pro-bono brochure for a local non-profit, this brochure outlines the benefits of a plant-based lifestyle. The main goal was to focus on the interactivity of typography and graphics. The graphics are visually related to every section of the text and are strategically placed into the four main pillars of the company. The centre-point of this brochure, however, is the smiling cow. Unlike a typical butcher chart, this cow graphic is broken up into what makes the animal “100% our friend”. This symbolizes what the company is all about. You can break it down piece by piece and go into specifics but at the end of the day, their message is that these animals are our friends.