Non-Profit Postcard

Postcards are not big. It also doesn’t help that this medium is one of the most widely discarded and ignored form of print. With that in mind, it is a difficult task to create a message that someone will spend more than a few seconds looking at, but will understand in less than a few seconds. Sounds like a paradox, I know, but bare with me. My goal was to have the viewer look at a simple infographic with a powerful message visually and typographically, then guide their eye to the call-to-action at the bottom (being to share their story on social media through an ad campaign). The minimal usage of colour, clear typography, and flat graphics all contribute to a strong postcard design.

Brand Identity, Layout & Print