A seemingly straight forward goal here: create a very simple site to show off a cookie recipe. Minimal usage of images. Minimal usage of colours. And minimal usage of graphics. Starting to get more difficult? It’s not as hard as you might think. By going back to the basics and using the fundamentals, this design effectively captures the message of the website. It uses simple, but very clear typographic hierarchy, informative infographics, and lots of negative space to guide your eye.