Univers Type Specimen

Helvetica’s long-lost cousin, Univers, is widely considered the closest alternative to it’s counterpart. Helvetica might be the most recognizable sans-serif typeface, but some would argue that Univers is the truest sans-serif typeface. This type specimen helps prove this point. Sure, we could get into detail and say that the stem of the lower-case ‘a’ is straight in Univers as opposed to it’s cousin. You could say that unlike Helvetica the diagonal strokes of the upper-case ‘K’ meet the vertical. But really, the message is that this is a strong sans-serif typeface that has withstood the test of time. The only thing that this doesn’t have is a long, drawn out, documentary going into too much detail to care (not to mention any names).

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Layout & Print